This book in which Michael Porter explains about strategy and how it is misunderstood and how to identify a strategy, how to improve sales, increase return on investment.
The book had a nice illustration which I liked a lot. It is a very small book and easy read written in a very simple format.
It really explains that winning is not everything and about zero-sum competition. The company should have the right mindset especially they should have tradeoffs what not to do, whom not to serve, which sort of customers to serve. He says how the people misunderstood strategy with marketing and the essence of strategy and how to use the capital efficiently.
To become a profitable business we don't need to crush the rivals, should be creating the own game having unique value for customers.
I came to understand what the strategy really is and business should have a specific strategy. Whatever I read or learn gives me some new knowledge and ideas. I really feel so good.
No comments:
Post a Comment